The shifting winds of creative thinking.

Paul Fairweather
3 min readJun 29, 2022

A lot of people who know me would agree that I am pretty single-minded when it comes to creativity. But now I am in two minds about it.

A recent study of Nobel prize-winning economists found two sweet spots in the age of researchers who win the prize. One group was in their late twenties and early thirties and tended to use a conceptual approach — out-of-the-box problem-solving. 1