IDEASMITE Spread, or they might not!

Paul Fairweather
4 min readOct 19, 2020

Some ideas just pop. Others just fizz out.

IDEASMITE Digital Graphic
Paul Fairweather 2018

Some ideas just pop. Others just fizz out.

This weeks episode of The Common Creative is Creative Fermentation. Chef Garry Flynn shares a story of his entrepreneurial adventure in making Elderflower Presse (soft drink). The thing about Garry’s story was that it, in the end, it was one tiny element blocked the soured the project.