IDEASMITE Spread, or they might not!

Paul Fairweather
4 min readOct 19, 2020

Some ideas just pop. Others just fizz out.

IDEASMITE Digital Graphic
Paul Fairweather 2018

Some ideas just pop. Others just fizz out.

This weeks episode of The Common Creative is Creative Fermentation. Chef Garry Flynn shares a story of his entrepreneurial adventure in making Elderflower Presse (soft drink). The thing about Garry’s story was that it, in the end, it was one tiny element blocked the soured the project.

Elderflower Watercolour
Paul Fairweather 2020

Ideas often need times to incubate, but sometimes when you are brewing up a new project, fermentation can have unwanted consequences, as Garry found out.

BOTTLE GREEN Watercolour
Paul Fairweather 2020

I know from bitter experience that the best-laid plans, both literally (given a career as an architect that is not to be unexpected), and metaphorically, can become unstuck due to unforeseen circumstances.

On the theme of fermentation, over the last 10 years, I have been lucky enough to work with Newstead Brewing Co’. One of the co-founders, MC, a chef, was experimenting with making a yeast spread using the spent yeast from the…

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